July 01, 2019

3 Ways Data Can Improve ROI

By virtue of its name, the term big data implies vast, virtual storehouses of consumer information mined by tech-savvy mega-companies with budgets to match. Yet the same principles being used by...

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May 01, 2019

Predictive Modeling for Beginners

Wondering what movie to watch? Netflix has suggestions. Applying for a mortgage? Your bank is looking at your FICO score. Spending a few minutes that you didn’t plan on clicking through Amazon’s...

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