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By virtue of its name, the term big data implies vast, virtual storehouses of consumer information mined by tech-savvy mega-companies with budgets to match. Yet the same principles being used by...

In the previous post, we introduced readers to the basic principles of predictive modeling. In this installment, we aim to help you determine if you’re ready to put this powerful tool to work for...

Wondering what movie to watch? Netflix has suggestions. Applying for a mortgage? Your bank is looking at your FICO score. Spending a few minutes that you didn’t plan on clicking through Amazon’s...