Emily Coleman, HAI Co-Founder and CEO, has spent the last two decades working in enrollment management, and she has found that every year has brought with it new challenges. Here’s what she had to say about it:
“The business of enrollment management, as they say, is not for the faint of heart. No matter how long you’ve been working in this field, each cycle calls for innovative thinking and nimble responses. While challenges keep life interesting, they can also cause sleepless nights. For many colleges, failing to reach budgeted headcount and revenue goals causes consequences that are felt by every member of the institution’s community. So, what can you look to ease your nerves (somewhat) in the lead-up to your deposit deadline? Data!
Having access to reliable data in an easily digestible format is critical. In addition, you need to be looking at those data every day so that you can anticipate problems and make adjustments to strategy as necessary. We know you can’t wait for a weekly, or even bi-weekly report to get a read of your admit pool. That is why we created an interactive dashboard that can be quickly and easily updated, by you, as often as you would like. In addition, predictive models can be programmed into the tool so that you can create enrollment and revenue projections with each new file. We would love for you to take a look at our demo and let us know what you think!”